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Thursday, September 2, 2010

Building the Fire - On-field MCs

Today's idea is going to be lifted straight from the English Premier League.  I'm not fully invested in the thought that everything in the EPL/Football Leagues be imported, but in this case I'm just giving credit where credit is due.  In my opinion, this is an example of the personal touch that can help improve the overall gameday experience.  Ok, disclaimer off.

Bring the "voices of the Fire", PA announcers Nick Mitrovich (English) and Juan Lozano (Spanish) down to the field for pre-game and half-time activities/announcements.  Make a show out of it.  Don't try to orchestrate everything or make a "production" out of it, but bring the PA announcers to field level.  Give the proceedings a personal touch.  Put them in front of the fans as fully-fledged club representatives, and have them run the various pre-game activities (youth soccer teams, fan announcements, other ceremonies) from the ground.  Also, the club can get better operational control by reconnecting the over-the-air announcements with the on-the-field actions. 

The club could take things a step further and use this as a completely new opportunity.  Leave the in-game PA duties to the existing announcers, and hire new personalities to take up the on-field role.  In fact, why not find some local TV/radio personalities who follow the club?  Free exposure for them and their stations, some star power for the role, and free advertising for the club during their programs.  Create a new "Voice of the Fire" and create a new public advocate for the club while improving the gameday experience.

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