Building the Fire - Bells and Whistles for Facebook

The Chicago Fire fan page already has over 17,000 fans with similiar followers over on Twitter with @ChicagoFire.  Improve on these numbers by going above and beyond the expectations on these platforms.  Learn from the successful examples of powerful, international brands to enhance the team's own online presence. 

For Facebook fan pages, there are a number of templating applications that can help turn a normal fan page from standard to outstanding.  TechCrunch lists a number of free and pay services similar to those used in major marketing campaigns to put their best Facebooks forward.  Give the page the professional treatment and create another online destination for the fans.