Season ticket holders are the foundation of any strong fan base. These are the fans that have bought in to the club and its culture, and there is no room to take them for granted. They are always your biggest supporters and your loudest critics. No one else is invested as much as they are invested. Since the rule of thumb is that it costs much more to generate new sales than cultivate existing ones, the Fire should refocus its efforts to give the season ticket holders the best experience in Chicago sports and give the fans the place in the club community they deserve.
Give season ticket holders as many opportunities to experience a sense of belonging to the Chicago Fire Soccer Club. Membership should have its privleges at all levels, not just the higher end. Season Ticket Membership should mean more than a name on a mailing list, even a season ticket only mailing list. Cultivate fan relations with frequent opportunities, exclusive to season ticket holders, such as town hall meetings, player appearances, private gamewatch parties, and more. Give the fans a greater sense of belonging, and illustrate the value of being part of the community. Give them more of a reason to promote the their season ticket holder status to friends and family.
The exclusion, the velvet rope, is not the point. Do not ask the fans to pay a premium for premium service. Let the benefits be the icing on the cake, giving everyone an incentive to be a committed part of the Fire community.
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